Most profitable
What actually makes money, after cost of goods.
Biggest sellers
Most revenue. Rarely the same list as above.
How customers paid
Card attracts Square's fee; cash does not.
Loyalty
The people you can actually reach, and what they are owed.
Square account
Trend
Profit against net sales. Bars are net sales; the line is profit.
Where the money went
Gross sales broken into what it was spent on, and what remained.
Operating expenses
Rent, salary and anything else Square never sees. Mark it recurring and it is counted every month automatically.
Who counts as a labour cost
Hours and wages come from Square timecards. Tick a person to count their time as a labour cost in the profit report; untick anyone whose time is not a cost to this business. After changing a tick, press Refresh on the dashboard to rebuild it.
Timecard payments
What has actually been paid out, and when. This is a record only — it is measured against what the timecards accrued and is deliberately NOT added to the profit report, or the same wages would be counted twice.
Day by day
Every figure behind the dashboard. Loss-making days are tinted.